Let’s start with an Intro!

Hiyah folks I’m Edwin and this is the Anxious Dog Reporter. My new weekly newsletter highlighting trends, topics, and ideas I find interesting spanning pop culture, business, and whatever else I find that intrigues me.

I’m a little rusty at this so feel free to always send me suggestions.

If you’re a returning fan welcome back if you’re new well buckle up kid it’s gonna get fun.

We’re going to keep this simple to start. Each week you can expect some weekend trends, maybe a joke, meme, or a calming picture to relieve some anxiety, and then a quick or long deep dive into something I found interesting recently. You can usually expect this on Tuesdays but we’ll see.

Weekend Trends:

• “Barbenheimer” expected to break over $300 Million in the US Box office over its first weekend

• A stray dog saves a newborn baby’s life

• Las Vegas to open its first weed lounge soon

• Justin Herbert becomes the highest-paid Quarterback in the NFL signing a $262 Million Deal

Today’s Main Report

Will the iPhone eventually replace Hollywood Cameras and Production?

Over the weekend a famed K-POP group NewJeans released a music video for one of their new songs ‘ETA’. The first text to appear within the video is apple-styled, showcasing that the video was shot on an iPhone. Is this to serve as a showcase for the quality of the camera or as a warning that the video may not look to the expectations of fans of the popular group? It certainly does a little bit of both.

The video overall is a beautiful piece of work. It’s garnered over 11 million views within just four days of release and doesn’t seem to be losing any steam yet. The video showcases a compelling story of trying to catch a cheating boyfriend, with exceptional camerawork, well-lit and composed sets, good choreography, and phenomenal editing. All this culminates in saying that the production of the video is off the charts. However, relative to other music videos out right now you can certainly tell from the quality of the video it wasn’t shot on the same hardware. It just has that digital/processed look you get on iPhone videos. The video doesn’t necessarily look any worse it just looks different.

This isn’t inherently bad for the iPhone though. It can for sure keep up with most studio-grade cameras in most aspects the final look is just easier to differentiate. In the end, this lateral quality change doesn’t seem to bother any of the commenters on the video most praising the video and many calling it a “masterpiece”. It just turns out to be an extremely smart marketing play on Apple showcasing what the iPhone can do if you can also hit on every other note. It’s also a testament to how far the camera has come on iPhones where it is becoming harder to tell if things are shot on phones or actual cameras.

As companies continue to improve their phone cameras there could be a point when it could be feasible that professional camerawork could be all done off phones or similar devices. It might be hard to really predict that as you will start getting into corporate politics of who or what determines industry standards for video production and the scare that phone companies are possibly going to bring down the entire camera industry etc etc.

What is easier to predict is that many smaller creatives can look to ‘ETA’ as a standard. If a group as big as Newjeans was able to make a successful mini-movie with an iPhone then anyone else should be able to as well, and that’s precisely what Apple was playing for (or paying for in this case).

Shout out to my friends who got me a Newjeans coffee mug over the weekend!

That’s all folks stick around and come back next week!

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