How T-Swizzle is proving influencers are still a thing

Why hello there!

I know it sort of feels like a while but as Akon says “I’m out here grinding.” You keep reading I’ll keep doing my best to stay consistent for y’all. Sometimes my scheduling is a mess with this but bear with me and we’ll get the kinks ironed out. As DJ Khaled says in that same song “We DA Best!” and that applies to all you guys.

Anyway let’s get to our story for today. A bit shorter but just as fun!

Today’s Main Report

How Taylor Swift is Proving Influencing and Influencer Marketing is the way of the future.

Taylor Swift I believe needs no introduction: A global superstar, with massive hits, and awards, known to break Ticketmaster over her ticket sales, and the leader of a massive community of her own fans known as Swifties. Swifties for as scary and intense as they’re known to be they are also extremely loyal and aware of the ins and outs of what their leader does. In case you aren’t a loyal Swiftie let me enlighten you on what the hitmaker has been up to.

It seems that recently Taylor Swift has become very interested in Football lately. She’s been seen at two games two weeks in a row supporting her supposed new boo Travis Kelce who plays for the Kansas City Chiefs. Along with her new support for America’s best sport, her fans have seemed to follow her in droves. Her latest appearance was the highest-watched game since the Super Bowl. Her first appearance at a home game in Arrowhead Stadium for the Chiefs saw a 63% uptick in female viewers in that single game alone. Just the mere speculation of Travis Kelce and Taylor Swift being linked has also led to his jersey getting a 400% increase in sales and bumping his podcast to the top of the charts.

The NFL has also leaned extremely hard into this and started pivoting its own marketing around Taylor Swift becoming a fan. Their Instagram Bio currently says “Chiefs are 2-0 as swifties”. The NFL has also made a series of tiktoks explaining the game of football to this new swarm of female viewers.

Now all this attention is certainly something and it takes someone big to get the NFL to switch up its entire gameplan. That isn’t to say to be successful in influencer marketing you need someone with enough followers to be the 5th largest country. You just need someone with a passionate fanbase. Taylor Swift has spent years cultivating her following to get them to this point of being able to sway sales and TV ratings on a national scale. However, there are many other groups, communities, cults dare we even say with much smaller followers that get drawn in similar ways like this and get attached to whomever they may be following. Now psychologically speaking I’m not sure if this is a good thing but as for the way of marketing it delivers promise. AI, tech, and the internet keep changing but people still like to follow people. People like to be like other people. If you get the right person in front of a product it can do wonders.